The stakes
In the face of an on-going context of extensive change, AgriMip Innovation is mobilizing the competencies present in Midi-Pyrenees to meet the challenges of quality, to capitalize on diverse resources, to develop technological investments for the bio-refinery concept, and to take into account the significant involvement of citizens.

The agribusiness sector displays three dominant characteristics:
- economic vitality, in terms of jobs and/or revenues,
- a large number of operators, with a predominance of small and medium-sized operations,
- a low level of investments in research and development
Capitalizing on a wide range of "products of character"
One of the effects of globalization is to highlight products with specific “character,” which meet consumers’ expectations for diversification. From this standpoint, the abundance, diversity and quality of products in the Midi-Pyrenees region represents a considerable advantage, with varied production and the decidedly positive image of products originating in this region.AgriMip Innovation has invested in several "agribusiness chains" representing this diversity, including forest products. The cluster thus hopes to demonstrate how innovation can contribute to the "character" and diversity of products.

