Strategy
AgriMip Innovation offers a shared vision of competitive regional development based on the establishment of a network of interactive skills. The objective is to create synergy among the various players in the agribusiness chain (corporate groups, innovative SMEs, farmers, training and research establishments, etc.).
The competitiveness cluster's strategy results from an analysis of the general agricultural context, agribusiness, and nutritional behavior in a globalized economic context. For several decades, the agricultural and agribusiness sectors have undergone significant change. The market has become the driving force of these sectors and the term "chain" symbolizes this development.
A future market is also emerging, involving the valorization of nonfood agricultural products. By taking into account the regional context and aiming for a balanced, growth-related position, AgriMip Innovation is establishing an organization to ensure a more efficient and secure future.
Staying up to date with new modes of consumption
Agriculture is evolving and must meet new challenges by enlarging its scope of action. Consumers are increasingly demanding, leading to high expectations for associated services. Engaging in the debate with consumers has become a necessity.A future market is also emerging, involving the valorization of nonfood agricultural products. By taking into account the regional context and aiming for a balanced, growth-related position, AgriMip Innovation is establishing an organization to ensure a more efficient and secure future.
Agriculture respectful of core values
The shared vision on which the cluster's strategy is based involves an industry which respects core values (balanced development of rural areas, quality of life, etc.), while being resolutely innovative. This means offering market diversity with "best-selling" products offering “character,” as well as innovative technologies and services. The overall approach targets the creation of products which meet consumers” needs (taste and confidence in the products and manufacturing processes), and respond to civic concerns (responsible agriculture and industry, respectful of the environment).Three areas of innovation
The cluster's scope of action involves agrichains, a concept to guarantee the creation of innovative products by orienting agriculture and agribusiness towards the market and consumer expectations. To achieve the desired result, projects presented by SMEs, R&D departments and farmers must be integrated into one of the cluster’s three innovation orientations:- Analytical technologies to facilitate characterization, safety, traceability, and compliance with a specifications sheet.
- New processes and control of production and processing.
- From the market to the consumer, the common end-path of the overall approach.